June 14, 2025 | Stellar Works

From June 18–20, 2025, Stellar Works presented Omotenashi at the historic Odd Fellow Palace in Copenhagen during 3daysofdesign. As part of the FRAMING exhibition, the immersive showcase marked a renewed brand direction, highlighting the brand’s refined East-meets-West ethos and deepened focus on hospitality design.

Curated with Tony Chambers, the presentation introduced a softer, more crafted visual identity and signaled a pivotal evolution for Stellar Works. The event also marked the global launch of six new collections and celebrated the 20th anniversary of longtime partner Space Copenhagen.

 Odd Fellow Palace, located in the heart of Copenhagen’s historic Frederiksstaden district, is an elegant 18th-century Rococo mansion known for its grand interiors and cultural heritage. With beautifully restored halls featuring high ceilings, chandeliers, and classic detailing, the venue offers a sophisticated setting for events ranging from formal receptions to concerts and exhibitions. Its central location, refined atmosphere - make it a distinguished and memorable event destination.

Omotenashi (おもてなし) is a philosophy of thoughtful care rooted in sincerity, respect, and anticipation—offering what is needed before it’s asked, with no expectation in return. It emphasizes ease, attentiveness, and the quiet precision of creating comfort through seamless, considerate experiences.

Stellar Works’ Omotenashi showcase embodies this spirit, reaffirming its commitment to hospitality-driven design and its vision to become a global benchmark in high-end hotel furniture.

The exhibition was thoughtfully curated with daily activities showcasing Japanese culture and the spirit of hospitality (Omotenashi). The 1st day opened with matcha and tea ceremonies led by Stellar Works CEO Daisuke Hironaka, who also hosted a press tour for 25 international design media. That evening, partners, dealers, and friends enjoyed a lively opening party with pure sake and sake cocktails. On the 2nd day, product introductions continued, with the CEO presenting new collections to 25 top design professionals. In the afternoon, a panel discussion led by Tony Chambers featured designers Alessandro Munge and Space Copenhagen, followed by a vibrant afterparty that filled the showroom well into the night. The 3rd day was dedicated for business meetings and networking with industry professionals.

The exhibition venue attracted over 16,000 visitors during the three-day event, with the Stellar Works showroom welcoming around 12,000 guests - primarily from Europe and Scandinavia. Approximately half of the visitors were architects and designers, while the rest represented the media industry and professional buyers.